03 / PERSPECTIVES / Selin Demir
More than data.
The right question.
Before building a report, I ask which decision it should support. Context is what gives data meaning.
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This essay is sample content prepared for the demo team profile.
Measurement begins with understanding.
An upward line is not always good news. The period, source and definition of a metric can change what the same number means. I first clarify the question, the comparison and which data we can rely on.
Data earns its value through the decisions it enables.
Fewer screens, clearer decisions.
A dashboard does not need to show everything at once. People need to find the right information and explore the detail when it matters. I use visualization to make relationships and changes easier to understand.
Explore with AI; question the output.
AI is useful for exploring data and automation ideas. It can also make incomplete data look convincing or blur the line between an estimate and a measured result. I keep sources, assumptions and uncertainty visible. A result is valuable when the person using it can understand it.
FROM IDEA TO APPLICATION
From thinking to practice.
01
Define the decision
Identify the question the report needs to answer.
02
Check the data
Align sources, periods and metric definitions.
03
Make it understandable
Present the result with its context and uncertainties.
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