03 / PERSPECTIVES / Deniz Kaya
Good design starts
with a good question.
Before designing a screen, I want to understand what the person using it is trying to achieve.
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This essay is sample content prepared for the demo team profile.
Listen first.
A problem we see in an interface may start somewhere else: an unclear process, missing information or a mistaken assumption. I begin by listening to people. Seeing where someone pauses, what they do not understand and which steps they repeat can change the direction of a design.
Good design makes the next step easier.
Beauty and clarity belong together.
I like work with a strong visual character. An impressive page can also be easy to use. Color, typography and motion should bring the important things into focus and help people understand where they are.
AI offers options; people give them meaning.
AI lets me explore layouts and early ideas faster. But a generated image cannot tell me whether a design is right. Trying a prototype with a real task, listening to feedback and being willing to change my favorite idea are part of the work.
FROM IDEA TO APPLICATION
From thinking to practice.
01
Listen
Understand the need, assumptions and conditions of real use.
02
Make it tangible
Turn the idea into a small, testable prototype.
03
Try it together
Watch people use it and refine it with what you learn.
NEXT PERSPECTIVESepideh Ahmadi