Data & decision support
Marketing Analytics / FROM CHALLENGE TO SOLUTION
Data everywhere. Where is the bigger picture?
An analytics workspace bringing digital marketing sources into one reporting experience.
CONCEPT ART
Marketing Analytics
01 / THE NEED
What needed to change?
Reviewing data from different platforms within the same period and a shared context.
02 / THE APPROACH
How did we approach it?
GA4, Search Console and Google Ads connections were designed alongside daily sync and historical imports.
03 / IN PRACTICE
The scope of the work
Reporting with shared date ranges
Automatic daily data imports
Campaign and traffic details
MOSTAFA / CONTRIBUTION
Integration, data modeling and dashboard development
Laravel
API
Data
HOW IT CONNECTS
01
GA4 · Ads · Search Console
02
Import & align data
03
Shared reporting
Marketing Analytics
From need to practice
NEXT SOLUTION